How appropriate to celebrate Housewife Day on TBT.
Housewife is a term used less and less often to describe what goes on in keeping a home and family running smoothly.
Housewife: homemaker, domestic goddess, family manager, domestic engineer and SAHM (stay at home mom)
Leave it to Beaver, a TV show popular in the 50’s, was a glimpse into the life of a middle-class boy and his shenanigans. But it was the mother, June Cleaver, who was the standard bearer for the too perfect, never to be achieved by a mere mortal, happy housewife. It imprinted a generation with the image of a housewife who was dressed and groomed with impeccable taste-and always with heels and pearls. All the while, she is vacuuming, dusting, making bed and, most importantly, she is cooking 3 squares in her well appointed kitchen.
So, the 50’s housewife has as her role model this icon of domesticity who could most often be found in the kitchen. For it was in the kitchen where the domestic goddess reigned supreme-good food produced good families. And according to the creator of Betty Crocker produced better marriages: Good things baked in the kitchen will keep romance for longer than bright lipstick.”
Advice for women
TV was on the rise in the 50’s, and the commercials did their part in creating the stereotypical housewife-refrigerators are referred to as “glamorous,” and exuberant housewives waltz around the kitchen filled with sheer joy at the prospect of owning such an appliance.
How’s your coffee?
This video will leave you laughing (or crying). It is trying to say just how hard women work, but when it starts out, “Here’s to the ladies, the fair and the weak…”
Print ads made a hefty contribution to the image of the happy housewife.
Can you imagine an advertisement like this in today’s world?
Call Me Sister respects and honors women and the many choices they have in how to spend their allotted time-today we honor those who have made the choice to be housewives. So take a bow, domestic goddess-it’s your day.