Picture this: the dolloop of toothpaste you squeeze out on your toothbrush-did you know it has a name:
The image of a nurdle was at the center of a recent lawsuit with two of the biggest players in the toothpaste aisle. Aquafresh took umbrage to Colgate’s blatant misuse of the long established striped ribbon of toothpaste on their packaging. Reason prevailed, however, and these huge companies decided to settle rather than spend millions of dollars in a court fight to win the nurdle contest.
So tonight when you brush your teeth, please take a moment to acknowledge the very powerful image that caused two giants to take to the battlefield to lay claim to its image: the nurdle